WooCommerce Statistics: Key Insights for 2024


If you’re looking to build an online store or move your business to the digital world, you’re probably considering various e-commerce platforms. One popular choice is WooCommerce, a powerful, extendable plugin for WordPress that enables users to create and manage professional online stores.

WooCommerce has maintained a solid presence in the e-commerce platform market, with impressive statistics reflecting its growth and market share. As of early 2023, around 6.7 million websites are reportedly using WooCommerce, including a significant percentage of the top million websites. By harnessing the power of WordPress and offering a user-friendly e-commerce solution, WooCommerce has become the go-to choice for many businesses in the online retail space.

The platform’s success can be attributed to its flexibility, ease of use, and comprehensive features that cater to a wide range of industries. As you dive into the world of WooCommerce and explore its latest statistics, you’ll gain valuable insights to help you make informed decisions for your own e-commerce venture.

Evolution of WooCommerce

Origins and Growth

In the beginning, WooCommerce was just an idea inspired by the need for an easy-to-use, customizable, and reliable e-commerce platform for WordPress users. It was first launched in 2011 as a WordPress plugin, and since then, it has become one of the most popular e-commerce platforms globally. Throughout the years, WooCommerce has experienced significant growth. With millions of active installs and countless website owners who rely on it, WooCommerce has solidified its place as a top platform for online businesses.

Key Releases and Updates

Over time, WooCommerce has continuously released new features and improvements. Some notable releases and updates include:

  • WooCommerce 2.0 (2013): This version introduced a simplified settings area, improved performance, and increased security.
  • WooCommerce 3.0 (2017): Brought a new product gallery setup, better order management, and smoother CRUD object handling.
  • WooCommerce 4.0 (2020): Introduced the WooCommerce Admin, which provides comprehensive analytics and insights to help store owners make data-driven decisions.

These updates showcase WooCommerce’s commitment to staying at the forefront of e-commerce technology and catering to the evolving needs of its users.

WooCommerce Statistics Over Years


  • WooCommerce has 3.3 million active online stores worldwide, with a 28% market share.
  • Most WooCommerce sites are in the United States, boasting 2.8+ million active installs.
  • Among larger online stores with 20,000+ products, there are 5,300+ businesses using WooCommerce.

From 2021 to 2023, WooCommerce continued to play a significant role in the e-commerce industry. As the platform keeps improving, it’s expected to maintain its growth, popularity, and influence among online business owners.

WooCommerce Usage Statistics

Market Share

When it comes to the eCommerce market, WooCommerce holds a significant share. As of 2023, around 29% of all eCommerce websites built are powered by WooCommerce (source: w3techs, Website Builder). This makes it the most-used e-commerce platform among the 26 million eCommerce sites operating globally.

Download and Installation Figures

WooCommerce, being a free open-source plugin, has reached impressive download and installation numbers. It is available in nearly 67 languages. The plugin has been downloaded and installed on a wide range of WordPress websites, adding essential e-commerce functionalities.

Active Installations and Live Websites

According to BuiltWith and Barn2 Plugins, there are currently over 6.7 million websites using WooCommerce. This includes a promising 46,742 of the world’s top million websites, which makes up about 4.64% of those top million and 0.3% of all websites.

Furthermore, about 93.7% of websites built on WordPress use WooCommerce for their e-commerce needs. With such a large user base, it’s clear that WooCommerce is a popular choice for online stores, and its usage statistics reflect that.

Remember, these numbers include not just fully developed eCommerce websites but also sites having WooCommerce elements. For websites with a working ‘Cart Checkout’ page, you can refer to WooCommerce Checkout by BuiltWith for more accurate data.

Overall, these usage statistics and data underscore the importance and popularity of WooCommerce in the eCommerce landscape. With its versatile features and an extensive user base, you can feel confident while considering WooCommerce for your online store.

Comparative Analysis

WooCommerce vs. Competing Platforms

When comparing WooCommerce to other leading e-commerce platforms such as Shopify, Magento, and Squarespace Online Stores, it’s important to consider the various aspects that make each platform unique. Each has its own strengths and weaknesses, depending on the specific needs of your online business.

  • WooCommerce: It is an open-source platform that integrates seamlessly with WordPress. This gives you complete control over your store’s design and functionality, making it highly customizable. In terms of market share, WooCommerce is a dominant force with a reported 23.43% in April 2021.

  • Shopify: This platform is user-friendly and ideal for beginners, offering a range of visually appealing templates and an easy-to-use interface. However, it doesn’t provide as much customization as WooCommerce. Shopify’s market share stands at 3.69%.

  • Magento: Magento, an Adobe product, offers a wealth of features and flexibility for larger businesses with complex e-commerce requirements. Despite its powerful capabilities, it has a steeper learning curve and requires more resources to manage. Its market share is 2.32%.

  • Squarespace Online Stores: Known for its sleek designs, Squarespace is ideal for businesses that prioritize aesthetics. While it offers a simpler e-commerce solution compared to WooCommerce, it may lack advanced functionality for more complex stores.

WooCommerce in E-commerce Platform Statistics

To give you a better understanding of WooCommerce’s position in the e-commerce landscape, let’s look at some statistics:

  1. Install Numbers: As of January 2023, WooCommerce has been downloaded 225,994,569 times.

  2. Usage Distribution: WooCommerce is used by 6,719,294 websites, including 46,742 of the world’s top million websites.

  3. Market Share: WooCommerce holds a considerable share in the online store market with 23.43%. In comparison, Shopify and Magento hold 3.69% and 2.32%, respectively.

These figures indicate the popularity of WooCommerce among e-commerce platforms, suggesting that it’s a solid choice for businesses of various sizes and industries. As you explore e-commerce solutions, keep in mind the specific needs of your online business and how each platform’s features align with those requirements.

WooCommerce Features and Extensions

Popular WooCommerce Extensions

WooCommerce offers a variety of extensions to enhance your online store’s functionality. Some popular extensions include:

  1. WooCommerce Subscriptions: Allows you to offer subscription-based products and services.
  2. WooCommerce Bookings: Enable customers to book appointments or reserve assets directly from your website.
  3. WooCommerce Memberships: Restrict content and offer exclusive membership benefits to specific user groups.

These extensions, along with many others, can help you customize your store to meet your unique business needs.

WooCommerce Themes Overview

When it comes to themes, WooCommerce works seamlessly with various WordPress themes, allowing you to create a visually appealing storefront. Some popular WooCommerce-compatible themes are:

  • Divi: A highly flexible theme with a drag-and-drop builder for effortless customization.
  • Astra: A lightweight theme designed for optimal performance and easy customization.
  • Flatsome: A popular, responsive WooCommerce theme with a focus on user experience and sales.

Each theme offers different features and customization options to help you create the perfect online store for your business.

Functionality and Customization

WooCommerce offers robust functionality and a high level of customization. With over 980 plugins in the WordPress directory, you can easily tailor your store to suit your needs. Some plugins are developed specifically for WooCommerce, while others are designed for general WordPress use but work seamlessly with WooCommerce.

In addition to plugins, you can further enhance your WooCommerce store by using customizable themes and extensions. These tools give you the ability to create a store that not only looks great but also functions efficiently and effectively – helping you achieve your business goals.

WooCommerce Business Insights

Sales and Revenue Metrics

WooCommerce, a powerful eCommerce platform, provides valuable sales and revenue metrics that help businesses grow. By using WooCommerce Analytics, you can manage your store more efficiently and make better decisions. This tool offers nine new reports, advanced filtering, segmentation, data download in CSV format, and a customizable dashboard to monitor your site’s key metrics.

Here’s a quick list of some important sales and revenue metrics that can be tracked with WooCommerce Analytics:

  • Total Sales
  • Net Revenue
  • Orders
  • Items Sold
  • Average Order Value
  • Refunds
  • Taxes
  • Shipping Costs

Gross Merchandise Volume

As an eCommerce store owner, it’s crucial to keep track of your Gross Merchandise Volume (GMV), which represents the total value of goods sold through your platform over a specific period. This metric is helpful in understanding your business’s scale, growth trajectory, and market share.

WooCommerce, having captured around 39% of the eCommerce global market share, assists millions of websites worldwide. In fact, more than 6.3 million active eCommerce websites currently use WooCommerce, making it the most popular eCommerce platform.

Impact of WooCommerce On Businesses

WooCommerce has had an incredibly positive impact on the online business landscape. The abundance of free WooCommerce plugins, of which there are approximately 4,600, makes it a cost-effective and highly customizable solution for online store owners. This has contributed to the platform’s widespread adoption and popularity among businesses of all sizes.

With WooCommerce Analytics, businesses can better understand customer trends and preferences, enabling them to create tailored marketing campaigns and enhance user experience. This, in turn, leads to increased conversions and ultimately boosts the overall profitability of your eCommerce store.

Remember, using the powerful features and insights provided by WooCommerce can help make your online business more successful and competitive in the ever-evolving eCommerce landscape.

Technical Aspects of WooCommerce

Open-Source Nature and Community

WooCommerce is an open-source e-commerce platform, meaning you can access, modify, and distribute its source code for free. This encourages a lively community of contributors who regularly add new features, fix bugs, and improve the platform. The open-source nature also allows for a vast array of WooCommerce plugins that you can use to customize your online store to fit your specific needs.

WooCommerce has a thriving community on GitHub, where you’ll find its main repository. Within this repository, you have access to various commits, branches, and releases. This enables you to stay updated on the latest versions and make the most of the platform’s features.

WooCommerce and WordPress Ecosystem

WooCommerce is seamlessly integrated within the WordPress ecosystem. Being a WordPress plugin, it offers you the familiar interface and intuitive functionality that you’re used to from the popular content management system. Moreover, you can take advantage of the extensive range of themes and plugins available in the WordPress repository, giving you endless options to customize and optimize your store.

Keep in mind that WooCommerce, just like WordPress, regularly updates its platform to ensure compatibility with the latest versions of WordPress core, plugins, and themes.

Security and Support Infrastructure

Although WooCommerce is open-source, its security and support infrastructure is top-notch. The platform is constantly updated to protect against known vulnerabilities, and the worldwide community of developers work together to identify and fix potential security issues.

Furthermore, you can rely on excellent support from the WooCommerce team and community. Various resources are available for guidance, such as documentation, forums, and online tutorials. Additionally, you can get paid expert assistance through WooCommerce’s premium support channels.

In summary, the technical aspects of WooCommerce make it a powerful, flexible, and secure platform for building and managing your e-commerce store. The combination of its open-source nature, integration with WordPress, and strong security and support infrastructure ensures that you’ll have everything you need to create a successful online business.

User Experience and Customer Interaction

Ease of Payment Processing

When it comes to WooCommerce, one of the critical aspects of user experience is the ease of payment processing. Customers appreciate the platform’s flexibility in incorporating various payment gateways such as PayPal and Stripe. These integrated options make it convenient for customers to choose their preferred method, ultimately enhancing their shopping experience.

Shopping and Checkout Convenience

An essential element of customer interaction is ensuring the shopping and checkout process remains seamless. WooCommerce excels in offering user-friendly features, such as the ability to:

  • Easily add, remove, or update items in the shopping cart
  • View shipping options and estimated delivery times
  • Apply coupons and promo codes for discounts

These features create an enjoyable customer journey that drives satisfaction, returning visits, and potential sales growth.

Shipping and Fulfillment Features

WooCommerce offers a variety of shipping options, allowing store owners to customize their services for specific customer needs. Some of the available shipping functionalities include:

  • Setting up different zones tailored to domestic and international locations with specific shipping rates
  • Allowing customers to choose from various shipping couriers and services
  • Providing real-time shipping rate calculations

These features streamline the order fulfillment process for both shop owners and customers, ensuring a positive shopping experience for everyone involved.

WooCommerce in the Global Market

Language and Localization Support

WooCommerce boasts excellent language and localization support, allowing you to reach a broader audience. With a vast number of WordPress plugins and themes available, WooCommerce stores easily cater to different languages and regions. For instance, your store can offer product descriptions, checkout procedures, and customer support in multiple languages to tailor the shopping experience to your customers’ needs.

Popularity Across Different Regions

As of 2023, WooCommerce holds a significant 39% of the global eCommerce market share, with over 6.3 million websites utilizing this platform. Its immense popularity is not limited to the United States, where approximately half of the WooCommerce-driven websites are located. With its market share and extensive language support, WooCommerce has proven to be a popular choice worldwide for online businesses.

  • United States: 2.8+ million WooCommerce websites
  • Global Market Share: 39%
  • Competitor Market Shares:
    • Squarespace Online Stores: 14.67%
    • WooThemes: 14.95%
    • ClickBank: Various digital product stores

Case Studies: Successful WooCommerce Stores

Many online businesses have found success using WooCommerce as their preferred eCommerce platform. Here are a few notable examples:

  1. Book Riot: A popular book review and recommendation website that utilizes WooCommerce to sell its subscription box service, literary-themed merchandise, and other book-related items.
  2. Craftsy: An online hub for artisans and DIY enthusiasts, Craftsy offers a wide range of digital tutorials, courses, and supplies for purchase, all managed through their WooCommerce-enabled website.

In both cases, these businesses leveraged WooCommerce’s versatility and customization options to create unique and attractive online stores. With a vast array of themes and plugins available, online businesses can easily personalize their WooCommerce stores to match their brand and meet customer needs.

Future Trends and Predictions

Expected Growth and Projections

The future of WooCommerce looks promising as it continues to expand its market share, currently holding 27.86% of the e-commerce market. Its growth rate is estimated to be 13-15% per quarter, significantly outpacing other eCommerce platforms. This growth is expected to continue, driven by the ongoing rise in online shopping and the popularity of WordPress as a website builder.

As more businesses join the WooCommerce ecosystem, the demand for subscriptions and extensions will also rise. There are currently more than 4,600 free WooCommerce plugins and 980 plugins in the WordPress directory. With the platform’s continuous growth, you can expect to see an increase in subscription-based extensions and premium plugins, catering to niche requirements and helping businesses enhance their online stores.

Emerging Features and Technologies

In the ever-evolving world of eCommerce, staying up-to-date with the latest technologies and features is essential for success. Here are some emerging trends and technologies that may impact WooCommerce in the coming years:

  • Artificial Intelligence and Machine Learning: These technologies are expected to play a more significant role in eCommerce platforms, including WooCommerce. Integrating AI and ML into the WooCommerce experience could help improve recommendations, search results, and overall user experience.

  • Voice Shopping: As more people use voice assistants like Alexa and Google Assistant in their daily lives, voice shopping may become more popular. WooCommerce developers may need to adapt their plugins and themes to support this growing eCommerce trend.

  • Augmented Reality (AR): AR technologies have the potential to significantly transform the online shopping experience. In the future, WooCommerce stores could incorporate AR features to give customers a more immersive and interactive view of the products they’re interested in.

  • Headless Commerce: As businesses aim for greater flexibility and customization, headless commerce is becoming more popular. It allows a store’s frontend and backend to be separated, enabling developers to create completely custom shopping experiences. WooCommerce may see more users opt for a headless approach, making use of its REST API.

By keeping a close eye on these trends and continually adapting, WooCommerce is positioned to maintain its impressive growth and provide businesses with cutting-edge eCommerce solutions.